SONGS ON ADVERTS...

Plenty of my sogs ended up in plenty of places, from TV series to films. I think the 'syncs' that gave me the most satisfaction were the songs I wrote especially for picture, like these adverts. I had assumed that writing songs to brief like this would be limiting and boring, but I actually found it a really fun creative challenge, especially as the creative teams usually asked for the song to be written and recorded by the next day.

For the Mobil/Formulae 1 advert (see video below), by the time I had written the song it was too late to record vocals in the block of flats I was living in, so I recorded all the vocals on my laptop in the car, and then sent if off the next day. It was the first advert I ever got. I've included the Persil advert (also below) because my partner sang on it with me. I originally asked a trained singer to do it, but realised it actually needed a kind of cute folksy simple style that comes from not being able to sing that well, so I asked my partner who is not a singer. I think she did great! And that advert was one of the most played TV adverts that summer, back when people actually watched TV!